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Posted By Immanuel Navin | May 25, 2020 - Digital Marketing

How to optimize Google My Business listing to get good results – The Beginner’s Guide

The search engine giant has taken the online search to a whole new level. Today, anybody can search for anything on Google and still find the information that they’re looking for without visiting the website. No matter what your goods and services are, Google My Business plays a pivotal role in ensuring you are connected with your consumers.

However, the million-dollar question is how to optimize Google My Business listing to accomplish the desired result. Before we unwrap the fundas behind the GMB listing, let us understand what it is first.

What is Google My Business?

Google My Business, which is also sometimes referred to as GMB by marketers, enables the business owners to create a listing for the business on Google. According to a survey, 4 out of 7 shoppers search online today when they want to find a product or service. When consumers search for your goods, services, or store using the related terms, GMB ensures they see all the details that they need.

How is GMB beneficial?

When consumers use terms or keywords to search on Google, it bounces back with relevant local business results. Google app search, Google Maps in mobile/desktop browser, Google Home voice search, Google Maps app, Google Assistant voice search are the variety of places where search happens.

Let’s assume you have a women fashion store in Lenox Square, Atlanta, GA. When someone searches for ‘women’s fashion in Atlanta,’ your store needs to appear in the search results. It must show up in the results because the person is explicitly searching for a women’s fashion store in the area. This is where your Google My Business listing plays a pivotal role in boosting your business.

Besides that, if Google accesses the searcher’s location, it will start showing local results, and there will be no need to add ‘near me’ or ‘in Atlanta.’ Based on the search type, a consumer is shown local pack results, Google Maps results, or even have the local pack results read out to them by a Google Assistant. However, it is vital to know the results of the local pack cover photos, review stars, and snippets of a review are also shown.

Therefore, it is well understood when you set up Google My Listing; you get key Google My Business Insights besides the more comprehensive visibility. To learn how to optimize Google My Business listing to accomplish the desired results visit our official ‘Professionally Managed Google My Business Service‘ solution page.

Remember, connecting GMB with your website’s Google Analytics data provides a compelling summary of how somebody finds your website and listing. This information can be used to improve your business strategies and plan for the future.

Will my business qualify for a GMB Listing? (Plumber, Electrician, Painter, etc.)

If you are talking to your customers during the business hours that you included in your GMB listing, then you qualify. SABs known as Service Area Businesses, like plumbers, electricians, painters, etc. can make use of Google My Business Listings – for most of them, a physical address is required as Google mails the code.

But, does Google My Local Business still need a website?

Yes, your local business needs to have a separate business website. By having an online presence through the site, you can reach more consumers and promote your business in a better way. Today, you can easily create a website for your business on your own. Simply, use the drag and drop magic to create in no time. If you need further assistance on how to go about building a website, talk to our experts now!

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